Sport - Art - Etudes

Artistic Director

4-Year Institutional Campaign for Geneva’s Sport-Art-Études Program. A dynamic graphic concept merging school supplies with sports and arts equipment to show that academics and passion form a seamless whole.

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The DIP (Département de l'Instruction Publique, de la Formation et de la Jeunesse) required a long-term institutional campaign to promote its Sport-Art-Études program in Geneva. Designed to support student-athletes, dancers, and musicians balancing intensive training with their education, the campaign needed an extensible visual universe capable of evolving over a 4-year lifespan.
To maintain novelty and engagement over four consecutive years without losing brand recognition, the campaign uses a flexible color and media system.
Annual Color Palette: Each year features a new dedicated chromatic signature, assigning distinct, vibrant colors to Academics, Sports, and Arts/Music. The core creative idea relies on surrealist visual combinations: merging an everyday school object with an item from sport, dance, or music into a single hybrid object allowing a 4-Year Scalability modular object system.

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